Are you new to the world of marketing or business? Are you trying to find online tools and marketing software programs to make your life easier, but aren’t sure where to start? When you’re trying to find software to use, do you notice marketing terms that you don’t understand, so you feel overwhelmed?
This is the case for many of the clients we work with here at Squishy Peanut Marketing. Because of this, let’s break down a few of the popular buzzwords that often come up in conversation about some of these tools.
Take a look at our Software We Love page, which features a lot of the tools and software programs we use. It contains great resources to keep your business running.
Marketing Term #1: Automation
Automation is basically a fancy word for using software to do things for you. Additionally, marketing automation allows you to do marketing tasks easier. We automate a lot of tasks we do within our business and for clients. Here are some examples:
We automate the blog articles we read and like. Whenever we save an article for later in Feedly, it syncs with IFTTT, which tells the article to save it to our Evernote file. So in this instance, IFTTT is what automates the process (or does it for us). We don’t manually have to save articles into Evernote. We just click one button.
We have email automation set up for some email lead funnels as well. This automation is typical through third party email programs. Our favorite to use is MailChimp and we actually sync it up to blog articles like this one. If you select the footer graphic in this blog article and enter your email address, you’ll automatically get a free download in your inbox. This trigger happens through a few different software programs. The first is Leadpages, which sets up the page to fill out your information. The second is MailChimp, which captures your information and then sends you the free download email. So we can set it up once, and it will continually run for us every time someone goes through the process.
We use Acuity Scheduling to automate scheduling meetings. We set up the software so clients can see our availability. As long as the client has the link to our calendar, they can choose their own time without us having to go back and forth to figure out details. The software does it for us.
Marketing Term #2: Brand Monitoring
Brand monitoring is when you set up ways online to monitor what others are saying about your company.
We brand monitor for our clients in a few different ways. We often will set up monitoring keywords for their specific brand name on Twitter in our social media management software (read more about what this is coming up). This way, whenever another brand is talking about them on Twitter, for instance, we will receive a notification This way, we can interact if it makes sense to.
We also use Google Alerts to set up brand monitoring. We will save keywords for business names and also popular industry search terms related to the business. This helps us with finding content to post to social media networks, gives us ideas for content to write about in our blogs, and more.
Brand monitoring helps you to keep tabs on your competitors, as well. Paying attention to what they do can help you continually approve.
Marketing Term #3: CRM
Next on our list of marketing terms is CRM. CRM stands for customer relationship management. It’s not only a useful tool in general for any business owner, but it’s invaluable in helping your sales and marketing.
A CRM allows you to import contacts. You can enter basic details about them, such as where they work and their contact information. You can also usually categorize them based on how you know them or got their contact information. This can be helpful if they’ve agreed to let you send them email campaigns because you can split them into various lists.
One of the best features of a good CRM, though, is the ability to set up reminders for next steps with the contact. If you need to follow up with them about a meeting, it will remind you within the software to do it. Ultimately, a CRM will help your business grow by managing customers and clients, so you can keep contacts in one place, as well as assignments for those contacts.
We use OnePageCRM for our contacts and really like the clean user interface and simple functionality.
Marketing Term #4: Email Campaign
Everyone knows what email is, but do you know what am email campaign is? Email campaign is a commonly used marketing term and they are often set up using some sort of automation (like we discussed earlier).
Typically, an email campaign is created to convince subscribers to opt-in to something else or purchase a product/service. Maybe you own a candy shop and the goal is to increase sales of chocolate for the weeks leading up to Valentine’s Day. You would set up a series of emails to send out to your email list that could potentially help you with these sales.
If you have a list of customers who have previously purchased from you and have given you their email addresses, you could begin sending them a series of emails leading up to Valentine’s Day with information. Some of the emails could be sales on chocolate, tips about finding the best chocolate for your sweetheart, various products you offer, etc. Obviously, your intent is to increase sales. But you are using email strategies with a thought-out plan of attack and goal in mind to do it.
When we set up email marketing campaigns for clients, we typically use MailChimp. However, there are a myriad of service providers you can use to do this including Constant Contact, AWeber, and more. Sometimes, you can integrate your email campigns right from your CRM, even.
Marketing Term #5: Social Media Management
Social media management is a big deal for anyone who owns a business and a common marketing term for those of us who do it. It’s how you post, interact, monitor, and analyze what’s going on with your social media marketing efforts. It’s such a big deal, that there is software to help you do it. Social media management software is a lifesaver for people who market their business using social media. This type of software allows you to send your messages to multiple social media channels at one time. It also lets you schedule messages and run reports. The services often have tools in them to help you interact with your followers and fans easier and track what people are saying about your brand online.
Our favorite social media management software is SproutSocial, because of its clean interface, ease of use with interacting with conversations and followers, and integrated reporting.
For most of our clients, however, we recommend using Hootsuite. Hootsuite comes with an easier-to-swallow sticker price and still includes a lot of functionality. The interface is pretty simple to use and allows for a lot of easy brand monitoring, which is a really nice feature.
We know there are tons more marketing terms and fun software programs to go along with them that we could add to this list, but these are some of the ones that come up most often in context when we’re talking to clients. Feel free to share some of your favorite software programs with us in the comments.