Since we’ve been in business, we’ve come across many other business owners who hate social media. You may enjoy hopping onto Facebook for a few minutes to check on your friends. However, when it comes to using social media to market your business, we might as well threaten to cut off your arm. While social media can be fun for some people, we understand that it’s not fun for everyone.
With how technology works now, though, having a business on social media is more important than ever. It’s important for many reasons including, but not limited to:
- Ranking higher in search engines like Google and Bing
- Creating more brand recognition for your company
- Having an additional customer support portal
- Driving internet traffic back to your website
- Generating leads and new business
- Attracting more engagement with your brand advocates
- Advertising your business inexpensively or even for free (besides some time)
If you’re one of these business owners who hate social media, here are some tips to help you hopefully hate it a little bit less.
Pick a Social Media Network
As a business owner, it can be confusing to know which social media network you should be using. Many people ask, “Do I need to be on all of them?” Good news. The answer is NO! If you can market your brand better on one social media network than on five social media networks, then picking one is better.
Plus, social media networks are not all made the same. Facebook serves a different purpose than Instagram. Try to share an article on Instagram. You’re not going to get great results. Try to mention a brand on LinkedIn. That’s not going to work using the little “at” symbol very well, either. If your audience is on the social media network that can be a good place to start. Perhaps you have a highly visual product, try Instagram. Maybe your business is a B2B business. Then, get to know LinkedIn. If you love to engage in conversations with complete strangers, then Twitter could be your new home.
Use the social media networks that you will be able to leverage the best.
Manage Your Time Wisely
One of the biggest complaints we hear from business owners who hate social media is that it takes too much time. You know what? You’re right. Social media can be a huge time suck. But it doesn’t have to be. Here are a few tips to keep your time to a minimum when it comes to social media marketing.
- Create a schedule for your social media content and prepare it (schedule it) ahead of time to post.
- Make a daily reminder (maybe a few times a day) to quickly browse what people are saying about your social media and respond. Responding should take less than five minutes each time you check in.
- If you have a smart phone, download the apps for the different social media networks you are using. (Pro tip: Facebook has a Pages app for business pages that works way better than their native Facebook app.) Turn on notifications for those apps so you can see when people are engaging with your accounts.
- Limit the time you spend browsing social media. You can even set a timer at sites like RescueTime, so you aren’t scrolling through Twitter feeds all day.
Use an SMMS Tool
If you’re posting and monitoring content for more than one social media website, use an SMMS tool or social media management software tool. Companies like HootSuite, AgoraPulse, and SproutSocial all have different plans to help you manage your social media.
Within these tools, you can link multiple social media accounts and can post content to more than one at a time. You can also set up monitoring of keywords and hashtags and get notifications when people talk about you.
Know When To Get Help
If social media is still more than you care to take on, consider hiring a social media management company or a social media consultant, like us, to help you. You may also consider hiring an assistant or intern and training them to take over your social media tasks. Also, don’t forget about taking social media classes or getting some additional training, as well. Sometimes the things that you want to do the least are the things that you also understand the least. Getting a better grasp on how to use social media can also help you not to hate it quite so much.
And if none of this is your cup of tea, that’s OK, too. Not everyone likes social media marketing or finds it necessary for their business. If you’re one of those people who know you should be using it, though, and wants to make it a little easier, we’re here to help. Hopefully, these tips will get you started!