It’s no secret that social media marketing is an excellent way to promote your business, build brand name recognition, and interact with your customers. However, to be truly successful online, you need to have more than just social media networks. In this article, we’ll touch on what you need to get the most out of your social media marketing.
1. A Website
We’ve seen businesses use only their Facebook account as their online presence, but it’s not a great idea and here’s why. You don’t own Facebook. If Facebook, or any other social media network for that matter, ends up going away tomorrow, all of the content goes away with it. With a website that you have control over, you have more flexibility for how your content is displayed. You also have full control over the website. Plus, you can use it to store content that you can publish out to multiple social media accounts. Most sites allow for social sharing as well, so you can recruit people to follow you online from your website.
2. A Blog
It’s one thing to have a website. It’s another to have a blog on your website, so you have the ability always to share out unique content, created by your company. Not only does a blog help with your SEO (search engine optimization), but it also helps to get people back to your website from your social media accounts. After all, you probably list more about your company and your services/products on your website than anywhere else. Blog articles can be a good way to demonstrate your knowledge of your industry. Plus, a blog also supplies quality content to your social media followers.
3. Custom Graphics
Getting custom graphics designed out for your social media content can set your company apart from others. Custom graphics help with brand consistency. It also can make it easier to create content on your social media account. If you have graphic templates created, you can switch out text overlays or photos quickly in programs like Canva.com. Plus, when sharing your content online, it is easily recognizable from your company.
4. An SMMS Tool
We like using SMMS tools (or social media management software) to help us manage our social media marketing. Besides being able to schedule content in advance for your business, you can also set up keyword monitoring. The keyword monitoring is a great feature so you can join into conversations and see when people are talking about your business. We recommend using HootSuite for most businesses to get started. If HootSuite doesn’t provide enough functionality, software like AgoraPulse and SproutSocial are also good options.
5. A Strategy
Creating a social media strategy can be an integral part of how you publish content on social media. Consider how you can tie your website, blog, lead generation campaigns, newsletters, videos, and more into your social media content. Pair that with your customer base and goals. Then, create a social media strategy that you can actively keep up with.
6. A Calendar
Planning your social media content out in advance can be time-saving. Whether you plug in your social media strategy into a calendar like Google Calendar or use a simple spreadsheet to create your own, having an idea of what you’re going to say online can help with your overall strategy.
7. A Point Person
Whether you have a social media marketer or your company receptionist is in charge of your social media marketing, having someone designated is important. This person should be in charge of monitoring comments and messages and making sure content is being created and published accordingly.
8. An Ad Budget
While this one isn’t 100% necessary, it’s most definitely helpful if you want to get the most out of your social media marketing. Social media networks are becoming more and more “pay-to-play.” To tap into their full potential, you should have a small advertising budget ready to go; even if it’s only for $5 or so a day.
9. Great Content
All of your social media efforts could be for nothing if the content you’re putting out isn’t great. It’s important to focus on social media best practices and your customers at the same time. Create content your audience will respond to and will want to engage with. Think outside of the box. Consider blog content, videos, podcasts, graphics, behind-the-scene photos, and more.
Do you have more suggestions of how business owners can get more out of their social media marketing or questions for us? Leave them in the comments!
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