Facebook Pages are packed with a ton of useful tools for business owners that you can’t get from using a personal page. Here are ten reasons why using Facebook Pages is a no-brainer for your business.
10. It’s Less Annoying
Personal pages on Facebook are great for talking about personal stuff. But if you dedicate your personal page to business, it’s highly likely that your friends will soon get annoyed. They could hide you from their feed, which means they won’t see your business content or your personal content. While it’s OK to share your business content on occasion to your personal page, you don’t want to do it all the time. Keep your personal page personal and use your business page for what it was intended.
9. Admin Functionality
I often talk to people who are a little creeped out that they have to use their personal Facebook profile to access their Facebook Pages. It’s a safeguard feature, which I love. Facebook’s admin functionality allows you to set permissions for people based on the roles you’d like them to have on your Facebook page. Plus, if you happen to need to get rid of someone from accessing the page, it’s simple to do. Having specific functions can come in handy with ex-employees, especially.
8. Integration with Instagram
Since Facebook owns both Instagram and Facebook, you can tie together your accounts to easily post content. Plus, the advertising will cross over to both platforms so you can publish ads to both with one interface.
7. Ability to Use Business Manager
Business Manager is a tool that Facebook offers where you can keep your business pages and your personal account separate from each other. You also can manage multiple ad accounts in the Business Manager interface. We use Business Manager and like that it can help us from browsing Facebook when we shouldn’t be. Plus, it always shows a quick snapshot of analytics so you can see how your page is performing.
When creating a status update, Facebook Pages allows you to create an offer, discount, or deal. This functionality is helpful to businesses who are looking to push more products or promote specific services. Facebook also offers the option to create an offer ad so that you can reach new people with your sales or promotions.
Facebook Insights is a wealth of knowledge when it comes to seeing how the content on your Facebook is performing. You also have additional capabilities to watch competitor’s pages. Insights will help you to analyze the types of content that your follows relate to the most and the kinds of content they don’t seem to care about as much. It will also show you page growth and how people are interacting with your page.
4. Customizable Tabs for Apps
Facebook can integrate customizable tabs for different applications. These can be used to sync your Instagram feed, host a contest, create a unique promotion, get people to sign up for an email newsletter, and more.
3. Online Shop Functionality
Facebook allows you to set up a shop as an option for your customizable tabs. You can then link products directly to your website or sell them right from Facebook. You can even set up payment terms and shipping details straight from your Facebook account.
2. Social Proof
With Facebook Pages, your customers or clients can leave reviews about your brand right on your Facebook page. Online reviews can help with your social proof – or online reputability making more customers trust you and potentially purchase from you.
1. Facebook Ads
The number one reason to use Facebook Pages is the ability to create a multitude of Facebook ads. Whether you want to get more page likes, drive traffic to your website, get more event sign-ups, or get more people to learn about your brand, Facebook has some of the best advertising options available.
With all of these reasons to use Facebook Pages for your business, there’s no reason not to. If you already do, make sure you’re familiar with all of the functionality you have available at your fingertips!