We’re six months into 2019 and the changes we’ve already seen in social media trends are enough to make your head spin!
Some of those changes have been a bit of a headache (we’re looking at you Facebook algorithm) but other changes have given us some of the most popular trends for 2019.
Here are the social media trends you should watch out for and test out in your own social media.
While Facebook Stories haven’t really taken off, Instagram Stories are here to stay. They give businesses a way to show their followers a behind-the-scenes peek into the day-to-day activities. It also allows you to share stories that your business has been tagged in.
Don’t forget to check your Instagram direct messages (that paper plane in the top right corner of your app). You have to approve messages you receive so you might be missing some great opportunities to share photos your audience shared.
Do you share a lot of graphic posts on your social media? For some businesses, real-life photos are hard to come by and they have to rely on graphics for content. Within the world of graphic design, we’ve seen an uptick in the use of the classic pop art style. Just take a quick look at Coca-Cola’s Instagram feed for some inspiration.
If you don’t have a graphic designer on staff, check out what you can create with Canva. We wrote about how to use Canva for social media on our blog.
As we mentioned, the Facebook algorithm threw everyone for a loop in early 2019 but it made for some new social media trends. They made it harder for companies to reach their audience organically, instead of pushing more companies to use Facebook’s paid advertising features.
However, many smart business owners decided to instead focus on the power of Facebook groups. With a group, members are more likely to see your post in their newsfeed, some will even get notifications for new posts, and your audience can post their own public comments to help build community with other fans.
Groups also help you segment out your audience so that you can curate the most engaging content for specific audience members. You can read more on groups here.
The importance of building trust with your social media audience
Part of why Facebook adjusted their algorithm was because social media was facing a bit of a public relations crisis. This year we’ve seen a spike in users being fearful of how their data is being used and what content can be trusted on social media.
As a business owner, it’s paramount that you build trust with your audience on social media. That means responding to inquiries in a timely fashion and being more personable. Your fans don’t want to see you always in sales mode or showing the most perfect version of everything all the time. People want to see reality in their social media, which in turn, should help them to trust your company.
If you haven’t started using stickers yet on your Instagram stories, you are missing out on a fun way to interact with your followers! Stickers come in a variety of options from the classic poll to the newer quiz feature. There are countdowns, music options, and even a way to collect donations for nonprofits. Don’t be afraid to test them out and see how it changes your interactions with your audience. Read more about stories on our blog.
Video is still huge across almost all social media sites. Even LinkedIn boasts about how much more interaction a video receives on its site compared to a post. If you’re worried that good video is hard to make, keep in mind that you probably have a lot of tools that you can use for videos already. While they may not be the right tool for every video, smartphones or webcams can help you make more personal videos or those behind the scenes shots that work great in Instagram stories.
You might even want to try out Instagram TV as a new place for your curated videos. Remember that anytime a social media platform introduces a new feature, they want you to use it and will sometimes reward you by making sure your content ends up in front of more eyes.
Let us know what social media trends you’re most excited about for 2019. If you have any trouble getting these set up, we provide social media training. Set up a free consultation here.