5 Marketing Terms For Beginners (And How Software Can Help)

Are you new to the world of marketing or business? Are you trying to find online tools and marketing software programs to make your life easier, but aren’t sure where to start? When you’re trying to find software to use, do you notice marketing terms that you don’t understand, so you feel overwhelmed? This is…

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4 Ways to Market Your Business Like an Olympian

The 2016 Olympics came to a close yesterday. If you’re anything like me, you were staying up later than you should have to catch the biggest events of the day and cheering on the competitors to find out who took home the gold.   Watching the Olympics got me thinking, though. I’ve never been much…

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Squishy Peanut Marketing Facebook Backdated Posts

Small Biz In the Big Tent: Backdating Facebook Posts

If you are just getting your business started, or if you are just now jumping into social media for your business, we’re sharing one of our favorite tips to get your business ready for the big show – how to backdate Facebook content. Why Do It Starting a social media account for your business is one…

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500 reasons to use Instagram

500 Million Reasons to Use Instagram

Instagram has now topped more than 500 million users. Because at least 300 million of these users open the app daily, many businesses have discovered the effectiveness of connecting with their customers through sharing the daily life of the business. Um, daily life? Yes, actually. Part of the appeal of this platform is the authenticity…

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3 New Facebook Features You Don’t Want To Miss

If you’re reading this, you’re likely a Facebook user. And good news for you, Facebook is making some changes to their platform. These changes could be good for marketers and the general public! Lead Ads I got an email this AM from Jon Loomer, one of my go-to experts who knows everything there is to know…

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10 Ways To Tell Customers You’re On Social Media

Letting people know that you’re on social media can be a tricky task. It’s not something you think about often saying in a conversation and without paying the different social media networks money, it can be hard to notify people. Don’t fret, though! You can still find some ways to notify potential leads and current…

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Why Twitter’s New Changes are Good for Business

A few weeks ago, Twitter announced they would be removing the 140 character limit on direct messages in July of 2015. In addition, they’ve recently given site users the option to allow direct messaging from anyone. These changes are AWESOME news for marketers and those in business. Here’s why. Easier Conversing Previously with a very…

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Quit Being Mean: Five Questions To Ask Before You Post

If you frequent any social media sites, whether it’s Facebook or Reddit, Twitter or even news sites, you’ve probably seen what we call “internet trolls”. Who knows, maybe you are one. Either way, there is a reality that exists when someone posts something on the internet. Likely, someone somewhere has something negative to say about…

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Is Social Media Marketing Dying or Just Changing?

Social media has been around for well over a decade now. Businesses have really taken advantage of the benefits of it. From contests, to fan-gating, and even advertising, tapping into the social media frenzy is old news by now. But in truth, the way the social media game is played now is very different than…

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The ROI of Social Media

Time and time again concerns arise that if social media is being used for business it’s useless because you can’t tangibly measure the ROI (return on investment) of it. The truth of the matter is, this simply isn’t true. Let’s think about “old school” advertising for a minute. When you shell out money into a…

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The Top Facebook Changes To Know For 2015

In the last year, Facebook has made another swarm of changes for businesses who use the platform. Some of these are minor for many businesses, but others are big changes that every business who actively utilizes or is planning to utilize Facebook needs to be aware of. Although this isn’t a comprehensive list, these are…

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How To Prep Your Social Media For 2015

It’s that time of the year when everyone is prepping for how they are about to tackle the new year. That year is 2015 and it’ll be here…well tomorrow! So even though you don’t have a whole lot of prep time before the new year, here are a few things you can do to make…

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How To Research Your Audience

The following post was written in response to a question asked during an event called “Spokane Ask Me Anything: Juggling It All Without Dropping the Ball” hosted by Me2 Solutions and Squishy Peanut Marketing. Are there any readily available databases to determine who the audience or potential audience is for my product or service? (The…

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More About Hashtags from #SpokaneAMA

The following post was written in response to a question asked during an event called “Spokane Ask Me Anything: Juggling It All Without Dropping the Ball” hosted by Me2 Solutions and Squishy Peanut Marketing. Welcome back to another round of question answering following the last Spokane Ask Me Anything event! Again, someone asked us about…

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Why You Should Blog

The following post was written in response to a question asked during an event called “Spokane Ask Me Anything: B.U.M.P. Your Brand” hosted by Me2 Solutions and Squishy Peanut Marketing. Although there are mentions of services and software in this post, none are paid endorsements or affiliate links. The original question for this one was…

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What Will Happen When Facebook Starts Charging?

The following post was written in response to a question asked during an event called “Spokane Ask Me Anything: Juggling It All Without Dropping the Ball” hosted by Me2 Solutions and Squishy Peanut Marketing. What happens when Facebook starts charging? This question was geared towards wanting to know what will happen if Facebook will start…

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Native Links & Why They Are Important on Facebook

If you run a company Facebook Page, you’ve probably noticed that your reach for your page has been down over the last several months. There are many reasons for this. One of the main reasons is due to Facebook’s intense algorithm that measures over 100,000 different factors when deciding what type of content is displayed…

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SpokaneAMA: Juggling It All Without Dropping the Ball

Hi Squishy Peanut blog readers! Just in case you’re not on the Squishy Peanut Marketing event newsletter list or don’t follow along regularly with some of our social media channels, I wanted to take a minute to tell you more about the next Spokane Ask Me Anything event I’ll be hosting with Frank and Meredith…

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How To Be Your Own Community Manager

A big component of social media management is managing your online community. Community managers can be one of the most important assets in growing a social media presence. They are the go-getters, the relationship-builders, and the connection-makers of any business’ Internet presence. In fact, in many larger firms or businesses a social media manager and a…

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4 Reasons Why Social Media is Scarier than Halloween

Raise your hand if you’ve ever been too afraid to post something on social media because you were worried what others might think of it. If you have your hand up, you’re not alone. Social media can be a scary thing. It’s especially scary when you’re not quite sure how to use it. But it…

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6 Myths About Facebook Ads Busted

How much do you really know about Facebook ads? From my experiences with several of my clients, many business owners know little, if not nothing about Facebook ads and their potential for businesses. I’ll admit that when I started my business, I was hell-bent on doing all of it organically. I loved the idea that…

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Super Simple Answers About Boosting Facebook Posts

The following post was written in response to a few questions asked during an event called “Spokane Ask Me Anything: B.U.M.P. Your Brand” hosted by Me2 Solutions and Squishy Peanut Marketing. During our last #SpokaneAMA, we had several questions about one of Facebook’s most basic advertising features they currently use, called boosting posts. What does…

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How To Write Social Media Posts To Get Shares

The following post was written in response to questions asked during an event called “Spokane Ask Me Anything: B.U.M.P. Your Brand” hosted by Me2 Solutions and Squishy Peanut Marketing. What’s the best way to word a post to get people to share it?  Or just is there a tried and true method that gets people…

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Using Instagram To Make Sales

The following post was written in response to questions asked during an event called “Ask Me Anything: B.U.M.P. Your Brand” hosted by Squishy Peanut Marketing and Me2 Solutions. Is Instagram translating into sales? YES! The longer and longer people use social media the more and more visual they are becoming. It’s no surprise, either, considering…

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Facebook Posting Frequency: How Often Should You Post

The following post was written in response to questions asked during an event called “Ask Me Anything: B.U.M.P. Your Brand” hosted by Squishy Peanut Marketing and Me2 Solutions. How often should you post on Facebook?  I’ve heard if you post too often it hurts your ranking. That number is going to depend on several factors.…

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How Much Time Should Your Business Spend on Social Media?

The following post was written in response to questions asked during an event called “Ask Me Anything: B.U.M.P. Your Brand” hosted by Squishy Peanut Marketing and Me2 Solutions. How many hours does one person spend using social media to market their business? There isn’t really a correct answer to this question, because it’s going to…

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Six Tips To Make Organic Facebook Content Spread

The following post was written in response to questions asked during an event called “Spokane Ask Me Anything: B.U.M.P. Your Brand” hosted by Me2 Solutions and Squishy Peanut Marketing. What is the most effective way to boost posts or get a larger reach without paying Facebook or starting a campaign? When you post content without…

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One Easy Tip To Have More People Reading Your FREE Opt-In

The following is a guest post by Arla DeField from Think and Grow Business dealing with e-mail marketing and lead generation. This articles includes links to downloadable documents not produced by Squishy Peanut Marketing.    Do you want more people opting in for your Free gifts, special offers and reports? Here is one easy tip that…

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What Hashtags Should I Use on Instagram?

This question was original asked of Meredith and Frank from Me2 Solutions and myself during a recent “Ask Me Anything” for NAWBO. If you’re interested in our next AMA on July 30, 2014 (which we always post responses to via our blogs), you can sign up for free to attend in Spokane Valley, here. Hashtags…

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The Best Social Media Network For Your Business

During a recent mini-AMA session I hosted with Me2 Solutions with our local chapter of NAWBO, we were asked, “What do you feel are the most important social media vehicles, now and in the future?”  The most important social media vehicle is going to be where your customers are. Which social media network do they…

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How To Use the @ Symbol on Facebook Correctly

During a recent mini-AMA I hosted with Me2 Solutions, we were asked,  “If I do @_____ in Facebook, is that like tagging?”. I’d like to take a minute to answer that question and also how to use the symbol correctly, if you aren’t already using it. To answer the original question, using the @ symbol is…

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#SpokaneAMA: B.U.M.P. Your Brand

Whether you were able to attend our first #SpokaneAMA or not, you’re definitely going to want to mark a spot on your calendar for the next one, which is going to be all about branding. We had a blast at our first #SpokaneAMA and we also got some great feedback, which means this one will…

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Is Paying for Facebook Ads Worth the Money?

During a recent #SpokaneAMA I co-hosted with Me2 Solutions for NAWBO, we were asked if paying to boost posts is worth the money. Today, I want to delve into that and also touch on a bit more as far as advertising options. The answer to the original question is…it depends. The unfortunate reality is that…

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How To Deal With Negative Comments On Social Media

Social media channels like Facebook and Twitter can be a great place for your customers to come and tell you how awesome your brand and company are. Unfortunately, they can also be a great place for your customers to tell you how unbelievably much they hate your business, your products, or you if they had…

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10 Tips to Becoming a LinkedIn All-Star

LinkedIn is undoubtedly a priceless tool for individuals who are looking to expand their business reach. Besides making sure you optimize your LinkedIn profile so it will perform the best for you, be sure to also utilize some of the strategies below to really take advantage of some of the great features LinkedIn has to…

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Five Ways to Optimize Your LinkedIn Profile

I’ve been getting asked more and more lately about LinkedIn. People I meet want to know why to use it, how to use it, and if it can actually be an effective marketing tool. Here’s the truth, people. If you are in business and you are looking for more business, especially from a relationship-building perspective,…

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Photo Editing Tools For Internet Marketing

The following post was written in response to a question asked during an event called Ask Me Anything: Business Communications Under the Gun hosted by Me2 Solutions and Squishy Peanut Marketing.  Post updated on 10.28.14. During the Ask Me Anything, we were asked what the best tools for photo editing were. Without further ado, here…

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Promoting a Workshop

The following guest post was written by Frank Hutchison (Me2 Solutions) in response to several questions asked during an event called Ask Me Anything: Business Communications Under the Gun hosted by Me2 Solutions and Squishy Peanut Marketing.  The question was: Best ways to promote a workshop? The answer is going to seem familiar to those we have…

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Social Media Questions: Quick Answers

The following guest post was written by Frank Hutchison (Me2 Solutions) in response to several questions asked during an event called Ask Me Anything: Business Communications Under the Gun hosted by Me2 Solutions and Squishy Peanut Marketing.  Social Media was a large part of the SpokaneAMA – no surprise with Deanna Tiemann of Squishy Peanut Marketing…

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How To Use Hashtags For Business

  The following post was written in response to a question asked during an event called Ask Me Anything: Business Communications Under the Gun hosted by Me2 Solutions and Squishy Peanut Marketing.  During our SpokaneAMA, one of the questions we received was about hashtags. I’ve been getting more and more questions regarding them and since…

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Facebook Contests

The following post was written by both Frank Hutchison (Me2 Solutions) and Deanna Tiemann (Squishy Peanut Marketing) in response to a question asked during an event called Ask Me Anything: Business Communications Under the Gun hosted by Me2 Solutions and Squishy Peanut Marketing.  One subject that we spend a lot of time on at the…

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How to Set Up a Facebook Page for Business – Part 1

If you’re a person, there is a good chance you have heard of a tiny little website called Facebook. In fact, you’re probably one of the 1.19 billion people who actively use the platform each month. But if you’re a business, the scenario could be different. Sure, you’ve heard that businesses should have a Facebook…

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How To Curate Content From Blogs For Free

Congratulations! You’ve decided to jump on the social media/inbound marketing bandwagon for your business, but now you realize that you’re having a hard time staying inspired and coming up with ideas of what to post all of the time. Plus, just keeping up on news within your own industry is challenging enough. So trying to…

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Why I’m Not Using Google+

Here’s the truth. I suck as a social media marketer. (Ok…maybe not, but I got your attention, right?) This is not an article about why you’re not on Google+. This is not an article about why you shouldn’t be on Google+. No, in fact, it’s an article about legitimately admitting my mistake and telling you…

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Finding Your Voice – Writing For Your Business

I’ll admit that when I started Squishy Peanut Marketing, I had no idea that I’d end up doing as much writing as I do! It’s turned out, though, that between writing content for websites, writing social media posts for clients, and heck…just writing emails, I write a lot! The fun part for me, besides the…

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Squishy Peanut Marketing

Full Disclosure

What’s in a Name The number 1 question I get asked here at Squishy Peanut Marketing is, “How on Earth did you come up with the name for your business?” The answer is easy. It’s the nicknames of my kids. Squishy and Peanut. But that’s not where the story ends. You see, I had unexpected…

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Announcing Partnership With Scanned Media

I don’t usually do this, but as Chris Brogan says, this is going to be one of those “selly-sell, pitchy-pitch” posts. I was recently introduced to a very cool company here in Spokane called Scanned Media. When I had originally heard about Scanned Media, I have to admit that I was a bit hesitant, based…

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Why Having a Facebook Business Page Is Good Business

Earlier this week I got the opportunity to host my very first Facebook Mastermind Workshop. It was a great few hours of businesses getting to utilize each other to pawn brainstorming ideas back and forth in order to hone in on their Facebook content for the next month. During the session, a good question came…

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Facebook Mastermind Workshop

You’re invited to join me at the Facebook Mastermind Workshop. If you are a business owner or work with social media for your company in Spokane, this event is for you. The goal of the workshop is to bring local, Spokane businesses together and to help create amazing content for your Facebook business pages. It…

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Does Technology Make You Dumb?

A colleague of mine sent me an interesting article, recently, which had this great depiction of Einstein in it. Since I’m one of those people who uses technology on a daily basis, throughout my day, all day long – it really struck a chord. Is all of the technology that we’re surrounding ourselves with actually…

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Nobody Uses Twitter…Or Do They?

The other day I decided to post the question on the Squishy Peanut Marketing Facebook page asking people, “How many of you use Twitter? Why or why not?” and I got some great responses. Today, I’d like to respond in a bit more detail to one of the reasonings of why people are NOT using…

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Content Creation Tips From Your Morning Radio Show

**Note: This is our most read blog post on this site. If you find it’s not what you were looking for, feel free to browse our archives, contact us or leave us a Facebook message so we can assist you further.** The other morning I happened to have the radio turned on and was listening…

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Make Time For Social Media – 3 Simple Tips

One of the most common responses I get from business owners when I tell them that I do social media marketing is, “I don’t have time keep up on social media for my business.” This is often a concern for business owners, so I’m going to give you 3 simple tips and tricks for how…

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Social Media Training Session GIVEAWAY!!!

I’m so excited to share some BIG NEWS with you all today! Squishy Peanut Marketing is giving away a FREE training session on how to use Facebook for business to one lucky business winner! Entering is easy! Just visit this link (which will open Facebook for you), be sure you “Like” the Squishy Peanut Marketing…

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Why Blogging Is Good For Business

Blogging can be one of those things that you have to force yourself to do. As a business owner, it often seems that the time you, your employees, or an outside firm spend blogging could be more useful spent elsewhere. Even today, as I write this for you, I have a pile of other projects…

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Using Facebook For Business As a Professional

Someone I know asked me an interesting question recently and I wanted to address it. This particular person works in a professional field where it is important to keep information confidential. You can imagine the type – doctors, lawyers, accountants (the list goes on). Because of this, they were hesitant about setting up a Facebook…

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Why Facebook Is Not Being a Savvy Marketer

Does it seem like every morning when you log onto Facebook something new has changed? Most likely, it’s because it has. I see news article after news article come through my reader about more and more things that Facebook is changing or updating to “improve” the site. It seems like since May 18, when Facebook…

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How Social Media Will Change the Future

One post, one update, one conversation at a time – social media continues to grow, evolve, and change the way people interact through business and also in life. Yesterday, I read an interesting article from Mashable about the TED Conference, which is happening in Edinburgh, Scotland. Plus, this hoax pic from “Back To The Future”…

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Internet Marketing Apps for iOS

One of the fun parts about working in internet marketing is finding and utilizing some of the cool tools, software, applications, and platforms that have been created to help make your day just a little bit easier. Join these with your favorite iOS device and you have an arsenal of internet marketing heaven. As a…

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How To Prepare To Hire A Social Media Consultant

Does this sound like you? “Help! My company wants to be on social media, but we don’t know where to start!” If it does, and you’re thinking about hiring someone such as a consultant, (shameless plug) like Squishy Peanut Marketing, to help you with your social media marketing, there are a few things you can…

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Tackling Customer Complaints In Social Media

Social media channels like Facebook and Twitter can be a great place for your customers to come and tell you how awesome your brand and company are. Unfortunately, they can also be a great place for your customers to tell you how unbelievably much they hate your product or service and how they are going…

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The Best Social Network For Your Small Business

As a small business, figuring out which social networks to position your company on can be quite a head-scratcher. With so many to pick from including Facebook, Twitter, Google+, LinkedIn, YouTube, and Pinterest (just to name the top six), how do you know where to start? Who are your customers? The first step to figuring…

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How To Customize Facebook Timeline Tabs

Since I’m just finishing up my social profiles for Squishy Peanut Marketing and with Facebook announcing that they will be rolling out App Center in the coming weeks, I thought it was a good time to show you how to customize your Facebook Apps in the tabs feature of your business’s Facebook Timeline. First, let’s…

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Finding Your Passion Through Social Media

One thing I keep hearing again and again as I’ve been starting Squishy Peanut Marketing is when you start up a company you need to start it because you are passionate about something. So it got me thinking. What exactly is it that I’m passionate about? In starting an internet marketing company, I could say…

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