5 Best Content Marketing Tactics to use in 2018

Content marketing can help to both teach and entertain your customer base and is an effective way to show your company’s expertise. Need help jumpstarting your content marketing campaigns in the new year? Here are our top five tactics we will be using in content marketing campaigns in 2018. Set attainable goals Have a goal-setting…

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website must-haves

7 Website Must-Haves Every Business Needs

Are you working for your website or is your website working for you? Drive traffic, encourage page visits, and share content with these seven website must-haves. Email Subscription Form If you use a third party email tool like MailChimp or Constant Contact, you want to make sure you are implementing ways to grow your existing…

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500 reasons to use Instagram

500 Million Reasons to Use Instagram

Instagram has now topped more than 500 million users. Because at least 300 million of these users open the app daily, many businesses have discovered the effectiveness of connecting with their customers through sharing the daily life of the business. Um, daily life? Yes, actually. Part of the appeal of this platform is the authenticity…

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Why Twitter’s New Changes are Good for Business

A few weeks ago, Twitter announced they would be removing the 140 character limit on direct messages in July of 2015. In addition, they’ve recently given site users the option to allow direct messaging from anyone. These changes are AWESOME news for marketers and those in business. Here’s why. Easier Conversing Previously with a very…

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The ROI of Social Media

Time and time again concerns arise that if social media is being used for business it’s useless because you can’t tangibly measure the ROI (return on investment) of it. The truth of the matter is, this simply isn’t true. Let’s think about “old school” advertising for a minute. When you shell out money into a…

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The Top Facebook Changes To Know For 2015

In the last year, Facebook has made another swarm of changes for businesses who use the platform. Some of these are minor for many businesses, but others are big changes that every business who actively utilizes or is planning to utilize Facebook needs to be aware of. Although this isn’t a comprehensive list, these are…

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How To Research Your Audience

The following post was written in response to a question asked during an event called “Spokane Ask Me Anything: Juggling It All Without Dropping the Ball” hosted by Me2 Solutions and Squishy Peanut Marketing. Are there any readily available databases to determine who the audience or potential audience is for my product or service? (The…

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More About Hashtags from #SpokaneAMA

The following post was written in response to a question asked during an event called “Spokane Ask Me Anything: Juggling It All Without Dropping the Ball” hosted by Me2 Solutions and Squishy Peanut Marketing. Welcome back to another round of question answering following the last Spokane Ask Me Anything event! Again, someone asked us about…

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Why You Should Blog

The following post was written in response to a question asked during an event called “Spokane Ask Me Anything: B.U.M.P. Your Brand” hosted by Me2 Solutions and Squishy Peanut Marketing. Although there are mentions of services and software in this post, none are paid endorsements or affiliate links. The original question for this one was…

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What Will Happen When Facebook Starts Charging?

The following post was written in response to a question asked during an event called “Spokane Ask Me Anything: Juggling It All Without Dropping the Ball” hosted by Me2 Solutions and Squishy Peanut Marketing. What happens when Facebook starts charging? This question was geared towards wanting to know what will happen if Facebook will start…

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How To Be Your Own Community Manager

A big component of social media management is managing your online community. Community managers can be one of the most important assets in growing a social media presence. They are the go-getters, the relationship-builders, and the connection-makers of any business’ Internet presence. In fact, in many larger firms or businesses a social media manager and a…

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6 Myths About Facebook Ads Busted

How much do you really know about Facebook ads? From my experiences with several of my clients, many business owners know little, if not nothing about Facebook ads and their potential for businesses. I’ll admit that when I started my business, I was hell-bent on doing all of it organically. I loved the idea that…

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Super Simple Answers About Boosting Facebook Posts

The following post was written in response to a few questions asked during an event called “Spokane Ask Me Anything: B.U.M.P. Your Brand” hosted by Me2 Solutions and Squishy Peanut Marketing. During our last #SpokaneAMA, we had several questions about one of Facebook’s most basic advertising features they currently use, called boosting posts. What does…

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Using Instagram To Make Sales

The following post was written in response to questions asked during an event called “Ask Me Anything: B.U.M.P. Your Brand” hosted by Squishy Peanut Marketing and Me2 Solutions. Is Instagram translating into sales? YES! The longer and longer people use social media the more and more visual they are becoming. It’s no surprise, either, considering…

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What Hashtags Should I Use on Instagram?

This question was original asked of Meredith and Frank from Me2 Solutions and myself during a recent “Ask Me Anything” for NAWBO. If you’re interested in our next AMA on July 30, 2014 (which we always post responses to via our blogs), you can sign up for free to attend in Spokane Valley, here. Hashtags…

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#SpokaneAMA: B.U.M.P. Your Brand

Whether you were able to attend our first #SpokaneAMA or not, you’re definitely going to want to mark a spot on your calendar for the next one, which is going to be all about branding. We had a blast at our first #SpokaneAMA and we also got some great feedback, which means this one will…

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10 Tips to Becoming a LinkedIn All-Star

LinkedIn is undoubtedly a priceless tool for individuals who are looking to expand their business reach. Besides making sure you optimize your LinkedIn profile so it will perform the best for you, be sure to also utilize some of the strategies below to really take advantage of some of the great features LinkedIn has to…

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Five Ways to Optimize Your LinkedIn Profile

I’ve been getting asked more and more lately about LinkedIn. People I meet want to know why to use it, how to use it, and if it can actually be an effective marketing tool. Here’s the truth, people. If you are in business and you are looking for more business, especially from a relationship-building perspective,…

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Photo Editing Tools For Internet Marketing

The following post was written in response to a question asked during an event called Ask Me Anything: Business Communications Under the Gun hosted by Me2 Solutions and Squishy Peanut Marketing.  Post updated on 10.28.14. During the Ask Me Anything, we were asked what the best tools for photo editing were. Without further ado, here…

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Promoting a Workshop

The following guest post was written by Frank Hutchison (Me2 Solutions) in response to several questions asked during an event called Ask Me Anything: Business Communications Under the Gun hosted by Me2 Solutions and Squishy Peanut Marketing.  The question was: Best ways to promote a workshop? The answer is going to seem familiar to those we have…

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Social Media Questions: Quick Answers

The following guest post was written by Frank Hutchison (Me2 Solutions) in response to several questions asked during an event called Ask Me Anything: Business Communications Under the Gun hosted by Me2 Solutions and Squishy Peanut Marketing.  Social Media was a large part of the SpokaneAMA – no surprise with Deanna Tiemann of Squishy Peanut Marketing…

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How To Use Hashtags For Business

  The following post was written in response to a question asked during an event called Ask Me Anything: Business Communications Under the Gun hosted by Me2 Solutions and Squishy Peanut Marketing.  During our SpokaneAMA, one of the questions we received was about hashtags. I’ve been getting more and more questions regarding them and since…

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Facebook Contests

The following post was written by both Frank Hutchison (Me2 Solutions) and Deanna Tiemann (Squishy Peanut Marketing) in response to a question asked during an event called Ask Me Anything: Business Communications Under the Gun hosted by Me2 Solutions and Squishy Peanut Marketing.  One subject that we spend a lot of time on at the…

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How To Curate Content From Blogs For Free

Congratulations! You’ve decided to jump on the social media/inbound marketing bandwagon for your business, but now you realize that you’re having a hard time staying inspired and coming up with ideas of what to post all of the time. Plus, just keeping up on news within your own industry is challenging enough. So trying to…

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Why I’m Not Using Google+

Here’s the truth. I suck as a social media marketer. (Ok…maybe not, but I got your attention, right?) This is not an article about why you’re not on Google+. This is not an article about why you shouldn’t be on Google+. No, in fact, it’s an article about legitimately admitting my mistake and telling you…

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Squishy Peanut Marketing

Full Disclosure

What’s in a Name The number 1 question I get asked here at Squishy Peanut Marketing is, “How on Earth did you come up with the name for your business?” The answer is easy. It’s the nicknames of my kids. Squishy and Peanut. But that’s not where the story ends. You see, I had unexpected…

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Announcing Partnership With Scanned Media

I don’t usually do this, but as Chris Brogan says, this is going to be one of those “selly-sell, pitchy-pitch” posts. I was recently introduced to a very cool company here in Spokane called Scanned Media. When I had originally heard about Scanned Media, I have to admit that I was a bit hesitant, based…

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Facebook Mastermind Workshop

You’re invited to join me at the Facebook Mastermind Workshop. If you are a business owner or work with social media for your company in Spokane, this event is for you. The goal of the workshop is to bring local, Spokane businesses together and to help create amazing content for your Facebook business pages. It…

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Does Technology Make You Dumb?

A colleague of mine sent me an interesting article, recently, which had this great depiction of Einstein in it. Since I’m one of those people who uses technology on a daily basis, throughout my day, all day long – it really struck a chord. Is all of the technology that we’re surrounding ourselves with actually…

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Nobody Uses Twitter…Or Do They?

The other day I decided to post the question on the Squishy Peanut Marketing Facebook page asking people, “How many of you use Twitter? Why or why not?” and I got some great responses. Today, I’d like to respond in a bit more detail to one of the reasonings of why people are NOT using…

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Social Media Training Session GIVEAWAY!!!

I’m so excited to share some BIG NEWS with you all today! Squishy Peanut Marketing is giving away a FREE training session on how to use Facebook for business to one lucky business winner! Entering is easy! Just visit this link (which will open Facebook for you), be sure you “Like” the Squishy Peanut Marketing…

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Why Blogging Is Good For Business

Blogging can be one of those things that you have to force yourself to do. As a business owner, it often seems that the time you, your employees, or an outside firm spend blogging could be more useful spent elsewhere. Even today, as I write this for you, I have a pile of other projects…

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Using Facebook For Business As a Professional

Someone I know asked me an interesting question recently and I wanted to address it. This particular person works in a professional field where it is important to keep information confidential. You can imagine the type – doctors, lawyers, accountants (the list goes on). Because of this, they were hesitant about setting up a Facebook…

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Why Facebook Is Not Being a Savvy Marketer

Does it seem like every morning when you log onto Facebook something new has changed? Most likely, it’s because it has. I see news article after news article come through my reader about more and more things that Facebook is changing or updating to “improve” the site. It seems like since May 18, when Facebook…

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How Social Media Will Change the Future

One post, one update, one conversation at a time – social media continues to grow, evolve, and change the way people interact through business and also in life. Yesterday, I read an interesting article from Mashable about the TED Conference, which is happening in Edinburgh, Scotland. Plus, this hoax pic from “Back To The Future”…

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Internet Marketing Apps for iOS

One of the fun parts about working in internet marketing is finding and utilizing some of the cool tools, software, applications, and platforms that have been created to help make your day just a little bit easier. Join these with your favorite iOS device and you have an arsenal of internet marketing heaven. As a…

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How To Customize Facebook Timeline Tabs

Since I’m just finishing up my social profiles for Squishy Peanut Marketing and with Facebook announcing that they will be rolling out App Center in the coming weeks, I thought it was a good time to show you how to customize your Facebook Apps in the tabs feature of your business’s Facebook Timeline. First, let’s…

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Finding Your Passion Through Social Media

One thing I keep hearing again and again as I’ve been starting Squishy Peanut Marketing is when you start up a company you need to start it because you are passionate about something. So it got me thinking. What exactly is it that I’m passionate about? In starting an internet marketing company, I could say…

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