Scope of Services
Social media boost package, monthly social graphics, Content revisions for website
Family Foot Center came to us on the cusp of releasing their new website with a newly branded, modern look. They had previously underutilized their social media presence and needed a way to highlight the convenience and professionalism of their practice, including on-site surgery center. They also wanted to share how essential podiatry is to everyday life to their audience.
Squishy Peanut Marketing joined their web designer/developer at Capstone Web Services to revamp their previous website content for a flawless integration. After the success of that project, we performed some initial social media research. We also gave their Facebook presence an updated look, in addition to creating a new Instagram account. It didn’t take long for their new social presence to get noticed, and after we provided some training, FFC’s staff caught on seamlessly. One of the doctor’s even created her own podiatry segment, creating videos to talk about some of the common foot problems she sees her clients experience on a regular basis.
We worked with Family Foot Center to train them to take over their own social, however, they found when it came to monthly social planning, they needed extra support. To help them do what they do best, which is helping patients, we’ve worked with them on a monthly basis to create a steady stream of engaging content that is heavily reliant on the “behind-the-scenes” feel of their practice. This has allowed them to begin growing their social media presence while connecting with existing and potential clients.