What’s in a Name

The number 1 question I get asked here at Squishy Peanut Marketing is, “How on Earth did you come up with the name for your business?”

The answer is easy. It’s the nicknames of my kids. Squishy and Peanut.

But that’s not where the story ends. You see, I had unexpected opportunity to start my business at the end of 2011. At the time, I had a 10-month-old son (Squishy) at home. I was getting to the point in his growth and development that I was really missing him more than usual. I felt like I was missing out on his little moments in life. Even though I saw him every day during lunch and usually only worked 4 day work weeks, it wasn’t enough. So when opportunity struck, I took it.

Now, if you’ve read this far, you’ve probably noticed I’ve only mentioned that I have one child. In 2009 I gave birth to, and only 5 months later, laid to rest a beautiful baby girl named Cicely (Peanut). She was perfect. She died for no reason. And she is forever our angel. During her life, I worked full-time¬†and missed out on many hours of her short life. I will never get those moments back.

How the Business Started

When I started toying around with the idea of opening my own business, I wanted to be very transparent about the fact that my business is run around the crazy schedule of being a work-at-home mom. After all, a huge piece of why I was starting my business was so I could live this lifestyle. I was tossing names around with my brother one night and as we were talking about something that would be memorable but catchy and not too obviously mom-ish, Squishy Peanut was the one that stuck.

So there you have it. The story of the name behind Squishy Peanut Marketing.

Also, since this article is about full disclosure, if you’d like to raise awareness to SUID/SIDS, check out the Inland Northwest SIDS Foundation. They¬†provide services for parents who have lost children like mine. I’d love it if you’d join me in helping the cause.

On that note, thank you to all of you for your support, your constant belief in me and my little Squishy Peanut Marketing business, and for letting me get the chance to be a wife, a mom, a business owner, and an Internet marketer. Thanks.