It’s time to create a Facebook Business Page and it’s easier than you might think. There’s no need to be intimidated by it.
If you haven’t started on for your business, we highly recommend it. Even if you’ve found that your audience responds better to Instagram, having a Facebook page will help you use all the tools of Instagram. Plus, because it’s a common place for people to search for your business, you want to control what is being said and help people find the right information. Facebook is a great tool for that.
If you’re still unsure about using Facebook, read out recent blog about why Facebook is Not Dead.
Here’s our step-by-step guide on how to set it up. Please note that Facebook updates frequently. We wrote this in December 2019 but what’s on our screenshots may look slightly different from what you see.
Step 1: Create a Facebook Business Page
Log in to your personal Facebook account. If you don’t have one, we’re sorry to tell you this, but you have to set one up to have a business page. You don’t have to use your personal account, but it needs to exist. Also, you need to use your real name to set up the account. Sometimes, Facebook will ask to verify this information in the form of an ID or similar documentation. This helps the network overall to avoid spammers and fake accounts.
One note of caution here: some people decide to set up a personal account as their business. DON’T DO THAT. Sorry for the all caps but we can’t stress this enough. It’s against Facebook’s policies.
We’ve heard plenty of horror stories of people with personal accounts for their business that has thousands of friends only to have Facebook deactivate the account and ask for a driver’s license to confirm your name. Unless your name is also the name of your business, it’s just never going to work out.
Aside from the horror of having everything deleted after working hard for it, a personal account is limited. You don’t get access to Facebook Insights (a way to find out tons of information about people in your target market) and you can’t run ads on Facebook or on Instagram.
Now that the personal/business account part is all squared away, once you’re logged into your personal account, you will see a button that says ‘create’ on the top bar. You want to create a Page so select that option.
Then it will take you to a screen where you can decide if you’re a business/brand or a community/public figure. Once you select one or the other, you’ll be prompted to add some information about the name of your Page, category, address, and more depending on what you put.
Step 2: Customize your Facebook Business Page
You created a Facebook Business page! Congratulations. Now, you have to make it pretty. First, you want your profile picture. You’ll see on your page, a gray circle with the first letter of your page’s name in it. You want to click the blue plus sign to upload a photo.
This should be your company logo. The profile picture is 170px by 170px on desktop so make sure it looks good at that size. Also, keep that Facebook now turns profile photos into circles, so your logo should look good cropped into a circle as well.
Need a logo makeover for your social media profiles? Contact us for a quote.
Feel free to test out a few options. Just keep in mind that you should delete any old ones you test out because they will still show when people come to visit your page.
Below your profile picture, you’ll see the option to “Create a Page @Username.” You’ll want to make sure you set up something easy to remember. This username will become part of your Facebook page’s URL. For instance, our username is @SquishyPeanut and our Facebook page URL is facebook.com/squishypeanut. That’s also how people can tag our page in their own posts. If you have a handle (@ symbol) on other social media networks, you’ll want to try to keep them all the same. Doing this makes your overall branding simpler on collateral material like business cards or flyers.
Next, you want to have a compelling cover photo. This big, gray rectangle will be at the top of your page. You have to click the “Add a Cover” button to upload your cover photo.
The cover photo should be 820 pixels wide and 312 pixels tall. Some people put a video here (just make sure it crops right) or you can have multiple images like a slideshow. It’s a great place to put any special promotions or to just tell a bit more about your company.
Below the cover photo, you’ll also notice that “+ Add a Button” button. This is where you want your call-to-action. Do you people to send you a message to find out more? Or maybe you want them to book an appointment? You can decide what call-to-action works best for your business.
Step 3: Set Up Your Settings
If you’re fairly new to Facebook or just not a computer person, this might be the part that’s most intimidating. You’ll need to set up the settings on the back-end of your Facebook page. Some of these things are easier than others.
When you’re on your page, the Settings option will be in the top right corner. You’ll want to add a page description. Make sure you’re using keyword for what you think people will be searching for. You’ll add in a category, phone number, website, and email address.
When you scroll down, you’ll also see options to add hours, price range, and an impressum.
That wasn’t too painful! That should all be information that you know and that you want to share with your audience.
The next part is where it might get a little confusing. On the left-hand side of the Settings screen, you will see lots of options. You’ll want to go into the General section to start setting up more of those options.
This is where you decide things like who can contact your page, who can tag your page, what words you want to restrict, comment rankings, translation options. If you’re unsure what any of these options are referring to, a quick Google search will help define terms for you.
You can go through each of the setting options on the left hand side to get everything set up as you want. This is where you can add Page Admins, connect your Instagram account, and more. One of the most important options is the Templates and Tabs sections which we will cover in the next step.
Step 4: Set Up Your Tabs
Within the settings area, there’s an option on the left hand side to select Templates and Tabs. If you don’t know what this means, go back to look at your Facebook page. On the left hand side, you’ll see some things below your profile picture. It will usually include options for posts, events, videos, community, and more.
Facebook has some default options that you can include here but we’d recommend you do a bit of customizing based on what you plan on sharing. Usually posts will be the first option but if you know you’re going to share lots of events or videos, you might want those to be up higher. You can also remove options if you know you don’t want to use them.
There are even ways to make some custom options. We’ve seen pages where you can pay your rent through a tab or take a virtual tour. Those are for advanced users though.
That’s how to create a Facebook Business page. This article covered the basics but you’re looking to do a bit more, Facebook has a great support center to help guide you. For instance, you might want to try adding a Facebook Ads account.
For more help with your Facebook Business page, we have an online course that walks professionals through how to best utilize Facebook.