If you’re a small business owner, you probably have a lot of things to do! We speak to a lot of people who are just overwhelmed by the prospect of needing to add manage social media to their to-do list.
Would it surprise you to know that we can manage our business social media pages in just five hours every month? Granted, we do usually spend more time on it than that because we love it and it’s our job. However, when things are particularly busy, our own social media accounts still need to run and we have it down enough that we can cut back when we need to.
Here are our tips for how you can cut down your time spent on social media without sacrificing quality.
Tip # 1: You don’t need to be on every platform
Don’t focus on an account without first knowing if your ideal audience is using it. It might be good to at least create a Twitter account so you have the username in the future but if your audience isn’t there, don’t spend time on it.
This will take some research but we can help! Check out our blog on which social media platform is right for your business.
Also, when thinking about which social media platform is right for your business, consider the types of content they are typically known for. You may have seen this meme circulating recently. It gives a funny overview of different social media networks and one dating platform.
The bottom line is, if you don’t have much visual content you can show off, Instagram could be out. On the other hand, if you only work in a very professional, B2B capacity, LinkedIn could be the network to spend more time on than Facebook.
Tip #2: Make a plan to manage social media
Don’t get to 4:30 p.m. every day before you start thinking about what you want to post. You can schedule out your entire month so there’s no need to stress each day about what you want to do.
Figure out when you can make your plan and get it written down. We recommend looking at upcoming holidays (even the random ones), any company events or promotions, or things that you know to expect in the month. You know it’s coming so make the content for those in advance. Don’t forget about upcoming things a few months out, if you need to start promoting them ahead of time.
Be sure to vary your content types and customize them per social media network. We will often line out “general content ideas” and then we’ll get more in-depth with exactly what we want to share.
If you’ve never taken the time to create an editorial calendar for your business, we have you covered with our free download. You can grab that here.
Tip #3: Figure out your easy content
Sometimes when we make our social plan for the month, we have lots of big ideas. We think of cool photoshoots or videos that we want to make. Then, regular business happens and we just don’t have time for those things. We know our clients and readers run into this problem a lot, too!
When our plans don’t work out, we know what our easy content is. That’s content that doesn’t require much extra work. It could be anything from an older blog post featuring evergreen content or a link from a marketing news site. We don’t have to make any graphics or videos for it, we just write a caption and share a link. We don’t do this all the time but it helps keep our page active when we’re busy.
Tip #4: Get your assets put together
Within our internal team and for our clients, we use our editorial calendar for planning and for assigning task elements. If Deanna needs to approve something, that gets a note or if Angie needs to design a graphic, we color code the spreadsheet box. If we need to remember to take a photo at a speaking engagement, we add it as a task to our task management software.
From there, we get to work and we’re sure to send off things when we need to and get things turned in on a deadline so we don’t miss the opportunity. If you need a graphic, we recommend using Canva to get it done quickly.
You can easily make this type of system work for your team, as well. Or feel free to adjust it to work for you. The main point of asset gathering is to find a way to simply assign and keep track of the missing pieces you need to assemble before you get content scheduled. Speaking of scheduling content…
Tip #5: Schedule Your Content
Then you can schedule everything out so it runs without you thinking about it. And yes, you can schedule social media content before it needs to be published. Months before, even! On Facebook, you can even schedule it right from your Business Page.
This is key when you get busy! It’s nice to trust that your social media will keep running even when something unexpected comes up. You can use programs like Sprout Social, Hootsuite, Tailwind, ContentCal, or Facebook Creator Studio to get things scheduled.
Tip #6: Don’t forget about community management
If you’ve scheduled out your month, that does help you not have to think about social media as much, but make sure you’re still checking in. If someone comments or sends you a message, you should respond quickly. You can set up autoresponders to help make this easier.
If checking every profile seems like too much, use a system that brings it all together in one place. Hootsuite and Sprout Social have options to show you the messages and comments across all your social pages so you don’t have to log into multiple pages to check your notifications.
Tip #7: Get help to manage social media if you need it
One of the biggest obstacles can be setting up your initial social media system. If you need help developing an editorial calendar, figuring out Sprout Social, or optimizing your pages, check out our Social Media Boost Package.
It sets you up for success and provides some training so that you have everything you need to start taking care of your social media in just 5 hours a month.
If you want to go a bit more in depth with this subject, check out our Skillshare course on the matter. It’s free for the first 60 days.