Even though some say that email is dead, that’s far from the truth. In fact, email is still very alive and performing amazing feats of derring-do daily. Savvy businesses actively use email marketing to generate leads, share news, and make money.
Knowing how to send emails to make an impact on your customers, though, is an art form all in itself. Don’t face the tightrope alone.
Ready to see how email newsletters could grow your business? Contact us to get started.
Like any good marketing effort, it starts with some up front planning. We’ll dig into what you’re currently doing with email marketing, what you’ve done in the past, and where you want to go from here. We’ll talk about audiences, designs, length, content and more to create a plan for your campaign.
Some businesses have found that less is more with design in email newsletters. For others, the email is all about the design. We’ll talk about the structure of your email newsletter campaign and create a design layout that delivers just what you want to say.
This is email. There is literally nothing more important when it comes to an email than the writing. Based on your goals, we’ll come up with content to get your customers in the door.
Pressing the send button on an email newsletter may seem simple enough, but there’s more to it than that. What time should you send? What day should you send? Which list should you send to? How often should you be sending? These are all important questions to be asking and we’ll help you figure out the answers.
One of the key rules of any email newsletter campaign is to test it as you go along and make changes, if needed, to continue improving it. We can implement A/B testing, as well as dissecting your email reports to see how your readers are responding.
Reporting gives you an inside look at how your email newsletter is getting your message across to your readers. Learn what they are clicking, who is opening, and who is opting out, so you can fine-tune your messaging to get the most out of your efforts.