All high-wire acts require the right tools. These are our favorites.

These days, it takes a ringmaster and the right software to keep a business running smoothly. People often ask us about resources and tools we like to use to help with the Internet marketing services we provide. We’ve also shared some of our favorite productivity tools.

Here are some of our favorite online software services we use on a day-to-day basis. See our disclaimer language below. When you investigate them and purchase from here, we receive affiliate compensation. We can also show you how to set up affiliate marketing for your website!

(Note: Some of these services are linked using an affiliate link. This means we are receiving some sort of compensation for the referral if you choose to sign up for the service. It does not cost you any additional money, however. View our entire privacy policy, here. Also, the reviews and commentary about these products are solely our own and are in no way affiliated with the individual brands associated with them, nor are we receiving any compensation for the reviews.)

Software For Social Media Management & Client Projects

Sprout Social is a social media management tool with robust scheduling, searching, monitoring, and reporting features. Almost all of our social media clients get plugged into this software so we can better monitor and manage their brands.

Similar to Sprout Social, Hootsuite is probably the most popular social media management tool. With more cost-efficient pricing options for small businesses, this is definitely one to check out for social media management.

BufferApp allows you to keep your social media channels active with the click of a button. Easily installable into your browser, you’ll be able to share articles in seconds and keep a queue ready to send at all times.


For whipping up site map designs and laying out design concepts in a wireframe format, Lucid Chart makes it super simple.

Implementing and designing tabs on your Facebook page can be tricky, but Shortstack makes it simple. For easy contest management and lead captures, this is one software to check out to help grow your Facebook page.

We’re in love with Canva because of how they can help anyone with their graphic design skills. Pre-made templates and color schemes make this software super simple to use for marketing materials.

We’ve been using PicMonkey for quite some time now, and love how simple it is to use, how you can integrate your own computer fonts into the program, and how inexpensive it is for all of the functionality you get.

Set up a free account to shorten your links when you add them to social media profiles. It saves space and allows for additional tracking for your reports.

Send email newsletters the right way using MailChimp. With an easy-to-use interface, fun marketing rhetoric throughout the site, and a robust database of support, MailChimp makes creating lead campaigns, sending out news updates, and general email newsletters look easy.

Competing with MailChimp, Constant Contact is another great option for a third-party email newsletter service. We really like the event capabilities of Constant Contact to make creating and sign up for events simple to do.

We’ve used EventBrite for creating our larger classes in the past and have had great results with using the software. Although it allows you to email out right from the software, we really like the capability of integrating the software right into MailChimp, so we can sync it with our own lists.

Need some feedback from your customers? SurveyMonkey is a simple-to-use site, with free plans, to get the information you need from those you need it from most. With various form field types and customization options, you’ll be collecting responses in no time.

Software For Our Website

We run our website using WordPress and love how easy it is to keep the website updated. It also allows us to add additional plug-ins and functionality so we can keep the site growing over time.

Keep SPAM comments down to a minimum on your blog with the low monthly cost of Without it, we’d be fighting off hundreds of SPAM posts a month. Thankfully, we can focus our time on other things.

With simple social media scheduling and blog scheduling, CoSchedule makes integrating and pushing out blogs from your site seamless and fast to do. Their simple-to-use interface is very nice, as well.

For booking meeting and holding classes, Acuity Scheduling has made scheduling meetings with potential and current clients so much easier! Plus, you can take payments right from the software, so it pays for itself very quickly.

Software For Productivity & Office Management

Google has a broad range of apps to help businesses run efficiently. We use Google for our email and online chatting needs, to make communication with our team and clients simple.

Dropbox is one of the most integral parts of us running our business. Not only does it allow us to store our files in the Cloud, so we can access them from anywhere, but for projects where a large amount of files needs to be transferred, we are able to share them with clients with a simple link instead of sending each attachment via email.

We put all of our bids together using a program called Quote Roller. It allows us to save templates of information that can be customized per project or client. By keeping pricing models saved, it saves time so we can get a proposal out easily and move on with the rest of our projects.

Since we’re a small business, it’s never made much sense to us to have an office phone line. With Evoice, we can hook up cell phones and route calls to them. We then get notifications when a call is coming in for business once we answer, so if we’re in the middle of something and can’t pick up, the caller can go right to voicemail.

This program helps us tremendously with juggling our workload. By entering in each of our projects and adding our team members into them, we can stay organized, keep files together, and communicate effectively.

One thing we’ve noticed is that to charge fairly for our projects, it’s imperative that we track our time accordingly. We use Harvest for tracking our daily activities, so we can keep tabs on our project budgets and how much time we’re spending on them.

This program has simplified our email inboxes a ton! With the ability to put all of your email newsletter subscriptions into one daily email, it keeps your inbox from being overly cluttered with information and saves you time sorting your inbox.

Triage is a phone app that’s really helped us out. We used to run into a problem of checking email on our phone and by the time we’d get back to it on the computer, since it has already been marked as read, it was no longer a priority. With Triage, we can easily archive unimportant messages and read messages we want to, while still keeping the ones we want to save for later in our inbox when we get to our computer.

This is another one of our favorite programs. We use Evernote to store a library of online articles for our reference. By syncing it up with Feedly and IFTTT, we can easily browse back through the content we find useful. This program is also very useful just for general note keeping, brainstorming, and more.

Feedly is an RSS reader, which allows us to subscribe to blogs from around the web. It helps us to keep up on industry news, and provides content for us to share online.

IFTTT is a really nifty online tool, which allows you to pair different functions of software programs together. For instance, we can set up an “applet” on their site to help save blog articles. If we are reading through articles in Feedly, we can save the article for later and it will automatically feed into a specified folder in our Evernote account.

For us, productivity also happens best when we’re in a good mood to work. To help us get there, we like listening to music. Whether we’re doing redundant tasks that we can jam out to songs during or really need some calming music to focus on serious writing, we use Spotify as our music player of choice.